The Dan Rayburn Podcast

Episode 32: The Problem With Third-Party Viewer Measurement Platforms; Previewing NFL on Amazon Prime

August 21, 2022 Dan Rayburn
The Dan Rayburn Podcast
Episode 32: The Problem With Third-Party Viewer Measurement Platforms; Previewing NFL on Amazon Prime
Show Notes

This week we discuss the recent news of Amazon’s plans to use Nielsen for TV measurement of Thursday Night Football on Prime Video and highlight problems the streaming industry faces in defining what success looks like. With no standards or agreed upon methodology, definitions or user metrics, the streaming industry is struggling to measure and define viewership from one service to another. We also recap the Walmart+ and Paramount deal; new sports licensing deals with Big Ten Conference and the UEFA Champions League and discuss more of what Netflix’s AVOD offering could look like.

Companies, and services mentioned: Amazon Prime Video, NFL, Netflix, Walmart, Nielsen, FOX, CBS, Disney, Peacock, Lionsgate, Big Ten Conference, ESPN, Paramount+, UEFA Champions League, DAZN, fuboTV.

Questions or feedback? Contact: dan@danrayburn.com