The Dan Rayburn Podcast

Episode 37: Netflix Announces New AVOD Tier With 720p Video; Are Consumers Willing to Sacrifice Video Quality for Price?

October 16, 2022 Dan Rayburn Episode 37
The Dan Rayburn Podcast
Episode 37: Netflix Announces New AVOD Tier With 720p Video; Are Consumers Willing to Sacrifice Video Quality for Price?
Show Notes

This week we breakdown Netflix's soon to be released AVOD offering and the fact that the video quality is limited to 720p with no ability for downloads. Are consumers willing to sacrifice video quality for price? Will the streaming industry need to re-think how they define video "quality" if consumers are willing to accept 720p as "good enough"? We also discuss Netflix's measurement deals announced with Nielsen, BRB, IAS and DoubleVerify and what this means for advertisers. We also cover what some of the largest live streaming events on the Internet have generated from a viewership standpoint.

Companies, and services mentioned: Netflix, Peacock TV, Nielsen, DoubleVerify, Beamr, Roku, Apple TV, Disney+, BBC, Integral Ad Science, NBC Sports, Amazon Prime Video, Riot Games, Akamai, IPL.

Questions or feedback? Contact: dan@danrayburn.com