Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience

Kevin McGurn, President of Sales and Distribution for Vevo joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing with regards to their content programming and how it changes per region; their monetization strategy with advertising; how they are getting such high engagement numbers; the importance of multi-platform distribution; and why the largest volume of their viewership happens on the large screen.

Podcast produced by Security Halt Media