The Dan Rayburn Podcast

Episode 61: How Users Are Consuming Long-Form Content on TikTok; OTT Platforms Aggressively Cutting Workflow Costs; Navigating AI Hype in the Video Industry

June 20, 2023 Dan Rayburn Episode 61
The Dan Rayburn Podcast
Episode 61: How Users Are Consuming Long-Form Content on TikTok; OTT Platforms Aggressively Cutting Workflow Costs; Navigating AI Hype in the Video Industry
Show Notes Chapter Markers

What do TikTok's video lengths and user engagement tell us about the future of content consumption? Join us this week as we uncover the surprising data behind this social media giant and its innovative audience. We'll also dive into the growing trend of long-form content including movies and TV shows being chopped up into bite-sized pieces for a more interactive and engaging viewing experience.

As the demand to get to profitability with DTC services grows, content owners are slashing millions in infrastructure costs through optimization of their video workflows, especially around encoding, storage and delivery. We discuss how advanced codecs and content adaptive technologies are enabling reduced bit rates without sacrificing quality. You will also learn about Netflix's multi-year technology and workflow transformation, and the increasing importance of purpose-built silicon in the race for 4K streaming.

Lastly, we tackle the issues of media inaccuracies and AI hype within the industry. From the sensationalized reporting surrounding Disney's CFO's leave of absence to Microsoft's questionable AI claims, we emphasize the importance of accurate information and transparency. Discover the potential impact of AI on the streaming industry and Microsoft's relationship with Open AI – all in this eye-opening episode.

Articles mentioned in the podcast:

TikTok's becoming a TV platform. One pirated clip at a time
https://www-cbc-ca.cdn.ampproject.org/c/s/www.cbc.ca/amp/1.6874102

With Streaming Services Cutting Bitrates to Save Money, Vendors That Bet on 4K for Revenue Growth Have Lost
https://www.streamingmediablog.com/2023/06/cutting-bitrates-4k.html

MSVP: Meta’s first ASIC for video transcoding
https://ai.facebook.com/blog/meta-scalable-video-processor-MSVP/

Questions or feedback? Contact: dan@danrayburn.com

TikTok's Long-Form Content and User-Driven Innovation
How Companies are Reducing Encoding, Storage and Delivery Costs Through Optimization
Total Volume of 4K Streaming Bits Not Growing Across CDNs
Meta's Approach to Efficient Streaming With Purpose-Built Silicon
Media Inaccuracies and AI Hype
The Reality of AI in Video Industry