The Dan Rayburn Podcast

Executive Interview: Roku Discusses the Latest Advertising Metrics, Formats and Trends Across FAST and AVOD

September 10, 2023 Dan Rayburn
The Dan Rayburn Podcast
Executive Interview: Roku Discusses the Latest Advertising Metrics, Formats and Trends Across FAST and AVOD
Show Notes

Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku joins me for a discussion about the latest challenges and opportunities with advertising across  SVOD and FAST services. We discuss the measurement side of advertising, the powerful role of big data and integrated platforms in delivering accurate and consistent results and what brands are demanding for targeting. Dan also details Roku's vision for TV advertising, new creative ad formats and why Roku decided to build Roku branded TV's with a third-party manufacturer. Learn the complexities of the rapidly evolving advertising market and the multitude of opportunities waiting to be seized.

Podcast produced by Security Halt Media