This week we expose the flawed comparisons of bundled streaming services to pay TV, with Nielsen improperly comparing linear TV to YouTube, but excluding vMVPD services like Sling TV and Hulu + Live TV in their ratings. We also break down the new NFL Sunday Ticket bundle with Max, new student pricing, and multi-view combinations, and speculate on the future potential for platform customization and interactive features available on mobile and TV. Wrapping up our discussion, we discuss the potential of streaming services to reach profitability and the possible future where pay TV operators stop making profits from pay TV services.