The Dan Rayburn Podcast

Executive Interview, Datazoom: The Complex Road Ahead for Ad Measurement Data and Metrics

October 08, 2023 Dan Rayburn
The Dan Rayburn Podcast
Executive Interview, Datazoom: The Complex Road Ahead for Ad Measurement Data and Metrics
Show Notes

Diane Strutner, CEO of Datazoom, joins me for a detailed discussion on the current state of advertising data and the complex road ahead as inventory moves to digital and CTV. We discuss the seismic industry shift from siloed to a converged currency models, and the ensuing challenges in valuing digital and streaming ad impressions. Learn the crucial distinctions between accreditation and certification, particularly in relation to how they relate to audience measurement, and the impact on advertisers. 

The conversation takes a turn towards transparency, or lack thereof, in Nielsen's methodology and their conspicuous absence from new industry initiatives and committees. Diane emphasizes understanding true ROI, and the inherent risks of decision-making without adequate revenue insights, and the lack of data that is behind enormous funding decisions, and  publishing and media & entertainment’s push for profitability.

Podcast produced by Security Halt Media