This week we cover all the latest news in the world of sports streaming tied to Apple, Amazon, ESPN, Disney+ Hotstar, Fubo, Max, Peacock, and YouTube TV. We also discuss content licensing and viewership stats across the NFL, NBA, Formula 1, and MLS. Some highlights include:
- Apple reported that they had more than a million viewers to watch the biggest MLS games this season and the rumors that Apple is eyeing Formula 1 as its next big sports investment
- The latest in the NBA media negotiations and why the NBA needs to package national TV rights with local-market rights
- Peacock's first-ever exclusive live-streaming NFL Playoff game on Saturday, Jan. 13, 2024, and what the viewership might be
- Disney+ Hotstar news that they hit 59 million concurrent viewers for the World Cup 2023 cricket finals on November 19
- NBC Sports latest stats on the largest streaming audience ever for a regular-season Sunday NFL game on NBC Sports (1.85M AMA) and their most-streamed college football simulcast (605,000 AMA)
- Comcast reported that Amazon's TNF games comprise roughly 25% of all Internet traffic on Thursday nights across their network
- Fox saying it has no intention of taking its premium sports content DTC any time soon, with cable revenues continuing to deliver a lucrative revenue stream for the broadcaster