This week we discuss how the industry gushes about video advertising growth, without really addressing the problems around personalization, measurement, formats and low CPM rates. We also discuss the growth of AVOD services and question how many can exist when they are offering essentially the same thing — a bundled offering of free networks with a lot of old movies and TV shows and syndicated programming. We also debate which content companies might get acquired in 2022 including Starz, AMC and ViacomCBS.
Companies and services mentioned: Tubi, Pluto TV, Starz, AMC Networks, ViacomCBS, TikTok, Noggin, Comcast, Sony Pictures, MLB.TV, Amazon IMDb TV, Roku, Sinclair Broadcast Group, Samsung TV, LG, Amazon, MGM.
Executives mentioned: Darren Lepke, Stephen Condon, Yueshi Shen, Andy Beach.
Links to articles mentioned:
Video Advertising Experiences Got More Annoying and More Frequent in 2021
https://www.streamingmediablog.com/2021/12/video-ad-experiences.html
Streaming wars drive media groups to spend more than $100bn on new content
https://www.linkedin.com/posts/danrayburn_streaming-wars-drive-media-groups-to-spend-activity-6882089080708972544-c7D1
Ad-Supported Video On Demand Is The TV Disruptor For 2022
https://www.linkedin.com/posts/jeremiahmcmillan_ad-supported-video-on-demand-is-the-tv-disruptor-activity-6881641152739733504--dKA
Questions or feedback? Contact us at dan@danrayburn.com
Podcast produced by Security Halt Media