This week, we talk about industry challenges with churn and retention and highlight some of the major problems with the methodology used to compare services. We also discuss Netflix's recent price increase and its potential impact on subscriber growth. We also cover the recent sports licensing deals, including news that ViacomCBS secured the exclusive rights to stream English Premier League soccer; Sinclair announced a new distribution rights agreement with the NBA; and we've read rumors that Apple is talking to MLB. We also highlight new subscriber numbers from fuboTV, the growth of IMAX's revenue in 2021 and our take on the attendance numbers from the CES Show.

Companies and services mentioned: Netflix, ViacomCBS, Paramount+, Discovery, Sinclair Broadcast Group, fuboTV, IMAX, Vimeo, Roku, NBA, Apple, MLB, V-Nova, Disney, Salesforce. 

Links to articles mentioned:

Over 58% of OTT Services Surveyed Have “Limited” to “No” Insight Into the Main Reasons for Churn
https://www.streamingmediablog.com/2022/01/churn-retention-challenges.html

LCEVC must compete against all other standards, starting with AV1, which is a royalty-free codec
https://www.linkedin.com/feed/update/urn:li:activity:6887822698634870784/

Podcast produced by Security Halt Media