The Dan Rayburn Podcast
Curating all the streaming media industry news of the week that matters most, in 30 minutes. Unvarnished, unscripted and providing you with the data and analysis you need, without any hype. The pulse of the streaming media industry.
The Dan Rayburn Podcast
Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience
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Dan Rayburn
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Episode 49
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Kevin McGurn, President of Sales and Distribution at Vevo, joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing in its content programming and how it varies by region; its monetization strategy through advertising; how they are achieving such high engagement numbers; the importance of multi-platform distribution; and why the largest share of their viewership occurs on the large screen.
Podcast produced by Security Halt Media