This month, Eric Black and Dan Rayburn talk about World Cup viewership, breaking down the numbers between linear and streaming, and the problems posed by the lack of a standard measurement. They also cover World Cup latency, including on airplanes, and question if viewers would be willing to pay more for Dolby Vision HDR, Atmos surround sound and lower latency. Or, similar to customers gravitating to ad-supported subs for a lower cost, would they do the same for less interactivity? 

They also cover other live streams, including the Tour de France, WNBA, Wimbledon and MLB and debate how these leagues can elevate their visibility during competing top-tier events. Also discussed was the price increase for Apple TV, now priced at $199, making it unlikely to grow in the market, since less than 5% of live streams already go to Apple TV hardware. Finally, they covered the news that Fubo CEO and co-founder David Gandler is leaving the company and why the upcoming UFC Conor McGregor fight on Paramount+ might see the largest viewership on the platform, outside of NFL games.

Podcast produced by Security Halt Media